Job Description

About Gray Media:Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.About WOIO/WUAB:WOIO TV CBS 19, the CW 43, WOHZ-The Rock, and WTCL Telemundo Cleveland are the affiliates serving Cleveland and Northeast Ohio. We produce over 70 hours of news on a weekly basis. We are also a full-service advertising agency, known as Gray Digital Media. Gray Digital Media works with thousands of clients and over 150 different industries each and every month. We know the best practices for each industry and apply them to local businesses to help them gain an edge on their competition.Job Summary/Description:Gray Media (WOIO CBS 19, WUAB 43, WTCL Telemundo & Gray Digital Media) in Cleveland has an opportunity for a digital advertising campaign expert to join our team as a Digital Marketing Analyst. The ideal candidate must have a strong understanding of digital media consumption habits during all stages of an advertising campaign. In this strategic position, you will recommend effective digital marketing solutions to meet the needs of our clients. In addition, the DSA will provide an ongoing optimization strategy, back-end analytic support, reporting, and insights, and will be an expert in client retention.Duties/Responsibilities include, but are not limited to: - Support the sales team during all aspects of a digital advertising/marketing campaign, including developing effective proposals, campaign optimization, and post-campaign reporting.- Collaborate with local management to implement digital priorities and expectations.- Strong ability to interpret data and capable of adjusting digital strategy based on analytics.- Act as an effective consultant on digital tactics, benefits, and trends.- Maintain high levels of communication internally with the internal digital team, with corporate Gray Digital Media teams, and externally with clients.- Manage advertising specs and guidelines with advertisers as the company and product offerings evolve.Qualifications/Requirements:- Self-starter with a goal-oriented mindset and attention to detail.- Bachelor's degree and 3+ years of digital sales marketing/advertising experience required.- Experience developing and managing effective digital marketing strategies.- Superior multi-tasking skills with the ability to work cross-functionally and handle multiple requests daily.- Excellent troubleshooting and problem resolution skills.- Possess superb written and verbal communication skills.- Proficient with Microsoft Excel, Word, and PPT.- Understanding of G4 analytics- Understanding of SEM, CTV, streaming video, programmatic display, TikTok, and Snapchat.- Google Ad Certifications a plus.If you feel you're qualified and want to work with a great group of people, go to you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)WOIO/WUAB-TV/Gray Media is a drug-free companyAdditional Info:Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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